That Paul Smith
Paul Smith - Story Distiller
One Paul Smith makes suits.
This one helps purpose-led Founders find their story. The vibrant one beyond the habitual.
Specialising in the regenerative business, circular economy, steward ownership, and B Corp spaces.
Why distill?
As a purpose-led Founder in the regenerative economy space, you are simultaneously telling (and living) three stories:
- Your story as a Founder
- The vision of the company itself
- How the story of both are shiftingBeing able to communicate that in a way that doesn't rely on habit, external expectation, or AI prompts, but deeply represents who you are, what the company truly does, and how it continues to evolve in a changing landscape, is no easy feat. That's where I come in.
The story hidden in plain sight
There's a larger story hidden between who the Founder is, what the company does, and where the vision is headed. This is the process I untangle in a Story Distillation Session. Now, anywhere you communicate what you’re building, whether it’s in person, on a deck, in your website or on a stage, it begins to land with people in a whole new way. One that bridges impact beyond what you originally envisioned. Or meets it in the first place.
01.
Who
Purpose-led Founders like yourself in the regenerative, circular, steward ownership and B Corp spaces.
02.
What
We'll distill the story so it feels real, relatable, and alive, both to you and to who your company is keen to connect with.
03.
When
We start with what you typically say, then let the core elements of the true story rise via deep listening and conversation.
04.
Where
We meet online for a focused but spacious 60-75 minute conversation. Within 3-5 business days, you'll receive a written distillation of the core story anchors you'll be able to incorporate into your communications in a way you hadn't thought of before.
05.
Why
How you communicate your story matters. When it becomes rote, lacks aliveness, or no longer represents what's current or real, people sense that. Whether they’re your customers, investors or colleagues, that’s a problem. This gets corrected here.
06.
How
You can book yourself into my calendar for a Story Distillation Session via the button below. That will set in motion the process of refreshing and activating your story. You'll feel once again rooted in why you brought the vision to life in the first place. And in doing so, your business as a whole will thrive.
Hi, I'm Paul
I help purpose-led Founders in the regenerative, circular, steward ownership, and B corp spaces surface and articulate the story already inside what they’re building.This is story distillation.In support of this, I bring two decades of experience translating stories through outreach and marketing, copywriting, journalism, ghostwriting, and strategic advising across the regenerative economy landscape. This gives me a keen eye for what resonates, and gives you the type of specificity you are looking for beyond an AI prompt.Telling your story well, in a way that goes beyond the expected, produces results that are vibrant, momentum that is sustainable, and connections that are of a quality you prefer.
how this works...
01.
Listen
Listening is an overlooked art, and my strong suit. I notice what others don't. I hear beneath the surface. I see the bottom line and golden thread of your story.
02.
Distill
Every regenerative economy business has a multi-layered story. You might not know how it all fits together cohesively, but I do. That's the distillation process.
03.
Deliver
3-5 business days later, you’ll walk away with a written distillation of the core story anchors you’ll be able to incorporate across all your communications.
Reach out
Have a question? An idea? A bigger project, engagement, collaboration or other audacious something in mind to share? Want to be a guest on my soon to debut podcast? You can reach me via the buttons below, or just write to [email protected]
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© That Paul Smith. All rights reserved. 2026.
You're in.
Hooray! Welcome to what promises to be an enlivening journey.